5+-+technical+internet+marketing

copy below template into your document software, make your research, fill in the questions and send it as a simple email (text only, no attachment) to my email l.ritzel@imi-luzern.com Research on a small business, a website from your friends or your local restaurant or store from back home. Choose a business you relate to, either from within the family or friends or a product which you are really a fan of
 * Technical WebMarketing Exercise **

Student Name :

www....
 * URL for your research: **

1) 2)  3)
 * list Competitors **


 * Your Text Analysis of Tags/ Keywords from your and the competitor sites : **

what are your current metatags on your site?

**MetaTags** (you may want to use Scrubthewebto get more details)

Meta Title: Meta Description: Meta Keywords:

count Google links use MajesticoSEO to check

look up if there is a Wikipedia Entry (it can be in a language different than english, for example french wikipedia or german one)

DMOZ entry (check for URL in DMOZ.ORG website):

Check listing in local Search Engines if relevant only (For Russian website Yandex, For Korean Naver, For Chinese Baidu, Arabo for Arab markets etc):


 * Your Suggestion for revised MetaTags **

Meta Title:

Meta Description:

Meta Keywords for Homepage:

Check and suggest 5 portals we should try to get backlinks and describe why you believe this would make sense and why would they do it try to find different ones and copy from your competitors what they did