mytable1


 * Didwania ||
 * Hernández Barrón ||
 * Hu ||
 * Karppinen ||
 * Kirsch ||

project comments and prezi here belowmedia type="custom" key="13880198"

** How to improve the Fanpage of Mytable? **   ** – Analysis and Executive report ** ** 1) Product Understanding **  My table is a web search engine (WSE) that allows user to find the best restaurants in 6 countries (Switzerland, Austria, France, Germany, Italia and UK). Thanks to this website it’s also possible to see the menus, customer reviews and book on line, and so in 4 different languages (English, German, French and Italian).    This is a free tool that can be used by everyone: free as a Business Model (free for the users).    Once you tried a restaurant, you can give a grade regarding the food, the value, the service, the ambience and the toilets.    My table is a multiplatform tool that can be used on laptop and phone via iPhone or Android.    My table wants to create a community as it’s possible to follow them on Facebook and Twitter.   ** 2) Competitors: ** ** i. Open Table ** Offers also online booking of tables in US. and in Europe. Operates in same countries as MyTable: Switzerland, Germany, UK, France, Austria etc. ** A campaign in their homepage: ** ”Frequent dining has its rewards” OpenTable members can earn Dining Rewards Points for online reservations they make. These points can be redeemed for OpenTable Dining Cheques which can be used at any OpenTable restaurant. They describe: “Reservations initiated on www.opentable.com typically earn 100 points, but 1000-point reservations are available at select restaurants and times. Points are awarded once OpenTable receives confirmation that diners were seated. No points are awarded for cancelations or no-shows.” In the end you need 2000 Points to get OpenTable Dining Cheques. In addition, discounts in some areas (for example: ”Get 30% Off Your Bill at Top New York Area Restaurants”) They have ratings and reviews in their homepages for every restaurant Open Table blog with polls and news + tips, advert their Facebook and Twitter pages in their homepage Facebook: 36 593 likes, news like: ”OpenTable's iPad app for restaurants has arrived along with our new Electronic Reservation Book!” Posting also its’ polls to Facebook and creates events like Hudson Valley Restaurant Week ** Metatags: ** <meta id="htmlTagMetaDescription" name="Description" content**="Make online reservations, read restaurant reviews from diners, and earn points towards free meals OpenTable is a real-time online reservation network for fine dining restaurants.**   meta id="htmlTagMetaKeyword" name="Keyword" content="**restaurant reservations, online restaurant reservations, restaurant management software, opentable, open table"**    Also page in Wikipedia!   ** ii. iTaste **   Each “iTaster” is a food critic and shares his reviews with his contacts and followers. Helps to find the perfect place for all occasions, sharing comments with your friends and organising dinners or lunches becomes easy. So only reviews and recommendations.   ** Game in their homepage: ** “Gain more points and redeem them with gifts! Each one of your actions on the website allows you to gain contribution points, like for example, writing a review (50 pts), inviting a friend, completing your gourmet profile (5 pts)… Depending on how many contribution points you have, you can exchange them for iTaste goodies (t-shirts, aprons, …) or gourmet gifts (cooking classes, wine tasting...).” This is easy way for iTaste to get more users. iTaste blog is in French. There they wrote more about restaurants. Twitter and Facebook accounts Facebook: 4001 likes, events posted (afterworks etc) mainly in French Operates also elsewhere than just in France ** Metatags: ** Online restaurants' guide and restaurant reservation   Not in Wikiedia ** iii. BookaTable ** Also for booking tables all over Europe and in US online or with smartphone Have in their homepage prices, descriptions, opening hours, user reviews and images They have also offers: ** From their homepage: Save money with our great offers ** ** “ ** Some people will try to tell you there's no such thing as a free lunch. But at Bookatable there are free lunches and dinners galore! Just keep an eye out for the promotional texts on our comprehensive restaurant pages and you'll soon spot a smorgasbord of sumptuous offers, like "50% off" or "2-for-1". You can of course book all these instantly and hassle free.” In Twitter and Facebook Facebook: 1817 likes (also own fanpages to different nationalities) posting discounts etc to Facebook ** Metatags: ** <meta name="description" content="Booking a table has never been so easy with free &amp; instant online restaurant reservations in 19 countries, make your online restaurant booking now." In addition, a food blog where anyone can write. ** Campaigns ** in their Facebook page: **”Win Theatre Tickets with Get Into London Theatre”** ”Prize consists of 2 pairs of tickets to see Rock of Ages, 'the best party in London!' Tickets will be valid Mon-Thurs 7:30pm & Fri 5:30pm. Valid for performances 3 Jan – 29 Mar, excluding 10-19 Feb 2012.” Subject to availability. To enter, you just need to email your contact details to win@bookatable.com. Other campaign: **TV Advert Competition** 29th June - 6th July 2011 “Win This Week's Competition - Tell us when and where you have seen our advert on TV for the chance to win a meal for 2” ** Royal Wedding Bank Holiday Weekend Photo Competition ** “Royal Wedding Bank Holiday Weekend Photo Competition - Upload a photo of any of your Royal Wedding/Bank Holiday eats this weekend onto our Facebook wall/Twitter page to enter the competition to win Hummingbird Bakery mini cupcakes to share with your loved ones.” ** Valentine's Poem Draw Competition ** “Between 1st February 2011 and 8th February 2011 post your best Valentine's poem/limerick on Bookatable.com UK's Facebook wall, or tweet it mentioning @bookatable and the hashtag #BaTpoem to be entered into a draw where you can win a 3-course Valentine's meal for 2 at Marco Pierre White's Kings Road Steakhouse & Grill.” ** British Pie Week Competition ** British Pie Week Competition - Upload a photo of any pie that you make/eat this week onto our Facebook wall to enter the competition to win one of 5 copies of 'Pie' by Angela Boggiano. Not in Wikipedia ** Conclusions: ** Every competitor seems to have blog, discounts, offers, reviews and events. In addition, they have different kinds of campaigns like ones where you need to collect points and then you’ll get free food etc. BookaTable seems to have the most innovative campaigns and competitions in their Facebook page. They or any other competitor we have investigated still don’t have anything same kind of that we have planned for MyTable. ** 3. Back links analysis through google: ** ** 1. Back link from facebook ** I noticed one of the highest back links came from the Face book of “Bad serneus hoteL” which is because mytable posted a notice at its Facebook wall about the set up of its homepage at mytable. I would suggest mytable check the registers and try to post the similar notices in order to use this resources. ** 2. Back link from advertisements of registered restaurants ** The second highest back link came from Eat passynk avenue, this is a tourist guidance organization and it has post an instruction to a local restaurant which uses as its homepage. Mytable could encourage the registered restaurants improve their website on Mytable and use it directly as a good way of advertisement. ** 3. Back link from free library, news papers or wikipedia ** The back links of “opentable”, one of the strongest competitors, mostly comes from the free library and newspapers, such as “did I spend too much time on opentable?” “the business modle of opentable”. It even built up its own wikipedia page. Mytable could also learn from this. ** Counclusion: ** 1. Post links of campaign on the facebook wall of registered resturants 2. Free library, news or blogs (of critic) about the campaigns, and the facebook page. Build up wikipedia page 3. Links on the tourist guidence webstie ** 4. EXECUTIVE SUMMARY ** My Table, a web search engine that provides online reservation for restaurant in 6 countries, has problem in increasing the fan community. Our mandate is to create a relevant social media campaign in order to increase the fan community of fan page. My Table is already present on social media through Facebook and Twitter but the concept is not really effective. In fact there are only 257 people that like the existing page on Facebook. Our social media campaign will increase this number. **How?** We decided to create a campaign that will increase the wish of people to be part of the community My Table. In fact, each time that a customer will book a table using the website, he will collect a letter and the objective is to complete the word: **MYTABLE**. Once the word is completed, he will have a free dinner (is accompanied by at least one person) or even a bigger surprise. The promotion of our social campaign will be based on three main actions: Firstly, the Facebook has to be reviewed. Actually, even if you are not a fan you can have access to all the information, so we want to change that and allow people to have access to the information only if they are fan. On the Facebook page, we will create back linking through restaurant Facebook pages; hire a food blogger and food critic in order to give more detailed information to customers. My Table Facebook page will be promoted through countries tourism Facebook pages and we will create two actions. If a person recommend the page to a friend and that friend like it, then the person will receive a letter, moreover, we will create a blog competition. Secondly, on Twitter, we will build hash tags and get a popular blogger. We will also organize photo competition with some advantages for the winner. Thirdly, mobile phone (iStore and Android) will also help us. We will create advertisements, make possible to login through Facebook and use new technologies. The QR code reader will be used as the restaurants will give fortune cookies with a QR code inside. At the same time, it is important to be visible on Wikipedia and DMOZ.org Once all this action will be done our fan community will increase and therefore we will have more money to continue with our social media campaign with action like: - Advertise on online magazines and papers; - Advertise on Google on special days like Valentine’s Day and Easter; - Participate in Food Festivals and Carnivals. How to let people know about the campaign: using Facebook by creating a sentiment of curiosity through some advertising that will encourage them to go to the Facebook page. Sources: [|http][|://][|www][|.][|mytable][|.][|com][|/][|en][|/] [|http][|://][|www][|.][|facebook][|.][|com][|/][|mytable][|.][|restaurant][|.][|reservations] [|http][|://][|twitter][|.][|com][|/#!/][|My][|_][|Table]