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Global Marketing & Strategy GGSB April 2012 15 hours l ritzel

Based on a quote by Prof Ted Levitt, HBS „A powerful force drives the world towards a converging commonality and that force is technology“

Why at all, what is different out there? How does the Internet and its technologies and application influence Marketing on a Global scale?

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eMarketing Management

SEO and this is NOT only Webmaster stuff OnPage and OffPage
 * SOME TECHNICALS TO START **

SEO exercise in class Google - good or evil, but hear to stay for a while and powerful Pay Per Click PPC exercise in class Social Media becomes part of SEO

Web2.0 the basics (slides) Web2.0 strategy (slides)
 * UNDERSTANDING Web1 to Web2 **


 * SOCIAL NETWORKS AND BEYOND **

· How to use social media successfully as company CRM rather than just fanpages · Creating and exploiting viral content in Blogsphere and online VDO

· The impact of Long Tail or niche marketing through the creation of Landing pages (slides)
 * LONG TAIL AND LANDING PAGES **

Virtual Communications

Trendwatching

The people who made Web2.0 and will continue to influence and make what the Internet and mobile computing will be media type="youtube" key="8rKW-VRFczA?fs=1" height="385" width="640"


 * FUNDAMENTALS OF COMMUNICATIONS AND COLLABORATION **

· Understanding the differences and advantages of a WIKI project compared to simple email · Prezi vs powerpoint…. (demonstration and teaching)

· Understanding the diverse approaches of different generations within the company and how to enhance the productivity of each shareholder. (slides) · From an HRM perspective, look at what some of the gurus like Tapscott, Godin and Peters have to say and what we can learn from it. · What are digital TRIBES or Spheres ?
 * KNOWING YOUR AUDIENCE **

· Exploring successful users of this strategy and how it contributes to competitive advantage
 * EDUTAINMENT **

Mobile, Augmented Reality, Sensory Web
 * LOOKING AT THE CURRENT DRIVERS OF THE WEB **

One of the Killer trends for 2011 and 2012 media type="youtube" key="e_T1XRuPyBY?fs=1" height="385" width="640"

· Why embed a notion of crowdsourcing into your offerings? (slides)
 * CROWDSOURCING **


 * Mobile Web and Apps**
 * SENSORY WEB **

Recent trends into a new understanding of the Internet (perhaps once called Web3.0) with more mobile, more NOW, more MULTIDEVICE (prezi storytelling) The Internet of Things, The sensory web or call it Web3.0

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But not only in gaming, all technology devices and with it the internet becomes more a part of the online experience

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And where can this all brings us to? media type="youtube" key="_KnSzefUtHc?fs=1" height="385" width="640"

Imagine if you could browse the web through your eye vision: A review of a restaurant when you stare at its sign, or the times that a bus will arrive while standing at a stop. That’s the idea behind AR BROWSERS. Such browsers allows a user to view their environment through their camera lens and see real-time Points of Interest (POIs) from the physical world, providing a mixed reality. In those Reality Browser, you can discover and save specific POIs depending on what you are looking for.

Those lectures (15hrs) will be led by Lukas Ritzel, GGSB international affiliated faculty member :