mytable2


 * Koenig ||
 * Koné ||
 * Kumar ||
 * Laporte ||
 * Lauwers ||

comments and prezi here below

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Executive Summary – MyTable


 * __Objective__

The objective of the assignment is to increase the fan community on Facebook of the website MyTable. When we began to work on the project, MyTable Page had 249 ‘likes’.


 * Information about MyTable

On Alexa, we can draw up a rough profile of the people visiting MyTable website: they are mostly men from 18 to 34. They consult the website mostly at work.


 * __Competitors__

• La Fourchette • Restopolitan


 * __Strategies__

• Without budget


 * 1) Making regular posts on the page to keep the community interested. Making people like your page is one thing, but it is crucial to keep them interested and to push them to use your application. In order to do so, it is important to make regular posts on the page (but not too much – it would bother people). In addition, it can be helpful, depending on the target, to make these posts at strategic time of the day (when most of the target is online).
 * 2) Trying to diversify the content of the posts. They could offer interviews of restaurants’ chefs, videos of the restaurants…
 * 3) Trying to make people talk about the page (putting the link of the page on their post). In fact, as we can see on the graph below (statistics from the page), new ‘likes’ variation is linked to the number of people talking of the page.
 * 4) Liking other relevant pages. The page already did a great job in that sense liking a lot of restaurants and hotels pages. It enables to have greater visibility on Facebook. Some companies are doing it for free as Likeub for instance.
 * 5) Improve search engine optimization by adding meta keywords because they do not use them appropriately. People going on their website use very specific queries, and most of them have known the website beforehand (cf first query). For people not knowing the website and that want to book a restaurant online, it is unlikely that they will find this website. Adding meta keywords such as “booking restaurant” “restaurant booking Zurich” “restaurant Zurich” or many others, it will be more efficient. By getting to know the website, they may be willing to like the Facebook page.
 * 6) Creating a Wikipedia page to enlarge the visibility of the website and the Facebook page. Creating a link from the Wikipedia page to the Facebook Page should increase the fan community. We created a page on Wikipedia on the 4th of April.
 * 7) Adding the link to the Facebook page in the end of the video adds of MyTable and putting these videos on Youtube.
 * 8) Being active on the twitter page. MyTable has a twitter page but never tweets. They should tweet, post interactive content and systematically refer to the Facebook page.
 * 9) The aim of the website is not only to offer a booking online service but also to enable customers to write comments on the restaurants, to rate them and to share pictures of their lunch/dinner and meals. We should try to push the community to share their experience on the Facebook page. In order to do so, we could organize a liking contest: users must post their picture on the page and encourage their friends to like. The owner of the picture that will be the most ‘liked’ would win a free dinner on a partner restaurant. This will enable to generate traffic on the page (friends from users), to raise curiosity (as the post will appear in the newsfeed) and increase the number of fans.
 * 10) We could write on restaurants websites something "catchy" about MyTable giving the link of the Facebook page.
 * 11) Create a QR code linked to the Facebook Page (we could put the code in hotels for instance to enable tourists to visit the page).

• With a budget of 5000CHF

1. Advertising on Facebook (right side images and ads): we choose to use the paper click payment model (CPL), which means that we pay only if people click on our ads. We will start with: - 2000CHF per year bet. - 5CHF per day bet - 500 clicks per day bet We are aware that these kinds of ads are not really useful but we still want to try since we don’t have that much to lose: the payment model is made in order to make us pay only when people click on our advertisement

2. Second of all we purpose to put advertising in local newspapers using the QR code so that people can easily access to the Facebook page and if sill interested, like it and go to MyTable’s Website. 1000CHF.

3. Finally we would pay a freelance social community manager who would be checking out blogs and social medias and responds on behalf of MyTable during 6months. 2000CHF /6= 333CHF per months

Sources: http://www.commentcamarche.net/faq/25093-organiser-des-campagnes-de-publicite-sur-facebook http://qrcode.kaywa.com/ http://www.alexa.com/ http://fr.wikipedia.org/wiki/Wikip%C3%A9dia:Accueil_principal https://www.facebook.com/home.php?ref=home