4+-+graded+project

1) Product understanding, visible research done and correct referencing (Be clear and detailed about what sources you add, competitor comparison) 2) Applying theories experienced in class to a practical exercise based on slides on social media lecture/ slides from class on social media (ensure you categorize and explain your choice of campaign, refer back to slides and samples from class) 3) Creativity/ uniqueness paired with realistic approach appropriate to market, channel and country (the suggestions must be doable and fit to a product like mytable). You must not enhance the product but work within given framework 4) Effectiveness (simply proof that you increased fans) or if not, then ensure you can convince about the potential of your suggested campaign 5) Proof of effective teamwork (every team member must know the project to 100%) 6) Effectiveness of pitch, relevance and organization
 * Groupwork on social media **
 * Product ** : MyTable online restaurant reservation ([|www.mytable.com] and app iPhone/Android)
 * Fanpage ** : [] (mostly in German, use translation tools available on the Internet to ensure you understand what has been done, follow the page)
 * Objective ** : increase fan community of fanpage through relevant social media campaign (no hacking, no spamming). There should be a part which can be done without budget and one with a budget of roughly 5000 CHF
 * Group: ** Randomly selected through lor, you must be able to work in any combination of a group and be effective. See teams defined on course wiki
 * Delivery: ** Present your project through executive summary page in Wiki and a supporting Prezi (embedded onto course wiki to L Ritzel. I do not want a list of potential solutions or activities but a well thought through clear defined campaign. Don’t use/suggest paid tools which promise wonders! Presentation pitch is for each group not more than 7 minutes only on key points, analyis and details are delivered on the wikipage
 * Grading Criteria: **

if questions, email to l.ritzel@imi-luzern.com